Blog | Choicest Marketing

Customer Personas: Your Secret to Budget-Friendly Marketing

Ken Au

Jan 172 min read

Customer Personas: Your Secret to Budget-Friendly Marketing

Unlock the potential of personalized marketing—even on a tight budget. Customer personas are the key to connecting with your audience in a w

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Data-Driven Marketing vs. Non-Data-Driven Marketing: Which is the Best for Your Business?

Ken Au

Dec 25, 20232 min read

Data-Driven Marketing vs. Non-Data-Driven Marketing: Which is the Best for Your Business?

Introduction: The rise of big data and increasing availability of tools and technologies have led to the emergence of data-driven...

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How Project Meetings Transformed a Startup CEO's Team: Learn from John's Journey to Improve Communic

Ken Au

Dec 11, 20232 min read

How Project Meetings Transformed a Startup CEO's Team: Learn from John's Journey to Improve Communic

How project meetings helped a startup CEO manage his team better John was excited. After years of hard work, he had finally launched his...

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Mastering ROAS: A Story of Entrepreneurial Success

Ken Au

Sep 17, 20232 min read

Mastering ROAS: A Story of Entrepreneurial Success

Learn from Adam's journey to improve your digital advertising game.

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The benefits and challenges of outsourcing marketing projects

Ken Au

Aug 17, 20232 min read

The benefits and challenges of outsourcing marketing projects

The benefits and challenges of outsourcing marketing projects and managing outsourced projects effectively.

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Knowing why your customers are not converting by using Customers Journey

Ken Au

Jul 19, 20232 min read

Knowing why your customers are not converting by using Customers Journey

Do you ever wonder why your website visitors aren't converting into paying customers? It's a common problem that many businesses face, but l

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How should marketers treat Micro Conversion and Macro Conversion?

Ken Au

Jun 28, 20232 min read

How should marketers treat Micro Conversion and Macro Conversion?

As marketers, our goal is to generate conversions that drive business growth. However, not all conversions are created equal. Some conversio

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It is common to have difficulties in using metrics but there are ways to overcome it

Ken Au

Jun 17, 20232 min read

It is common to have difficulties in using metrics but there are ways to overcome it

Learn how to set up effective marketing metrics that are measurable, collectable, and understandable.

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Ken Au

Jun 17, 20233 min read

Arrangement of a marketing campaign

Learn how to establish and execute successful marketing campaigns and achieve your marketing goals.

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Ken Au

Jun 17, 20232 min read

How to discover suitable influencers and media for a new brand?

Learn how to search for suitable influencers and media to grow your brand and improve your marketing strategy.

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Ken Au

Jun 17, 20231 min read

The Advantages of Influencer Marketing

Discover the benefits of influencer marketing over traditional methods and improve your marketing performance.

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Why you shouldn't use ROAS as the sole metric

Ken Au

Jun 17, 20232 min read

Why you shouldn't use ROAS as the sole metric

Understand the limitations of ROAS as a sole metric in measuring marketing performance and how it can lead to non-optimal practices.

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What is being measured behind the digital marketing data

Ken Au

Jun 17, 20233 min read

What is being measured behind the digital marketing data

Learn to measure digital marketing success with insights into metrics like ROI, ROAS, and conversion rates. Avoid common pitfalls.

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Ken Au

Jun 17, 20232 min read

Myths about ROAS/ROI

Learn how to use ROI and ROAS as performance metrics in digital advertising, and avoid common traps that can harm your marketing campaign.

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A Quick formula to write social media copy

Ken Au

Jun 17, 20232 min read

A Quick formula to write social media copy

Learn a quick formula for writing social media posts that engage with your audience and promote your brand.

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Ken Au

Jun 17, 20233 min read

Owned social media matrix

This informative blog post explores the concept of an owned social media matrix and why it's important for brands to have one. The article d

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Ken Au

Jun 17, 20232 min read

Owned, Earned, Paid media

Marketing activities are very closely related to media, or it should be said, media is an essential element for the success of any marketing

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Ken Au

May 30, 20232 min read

Kanban board

This edition would share a very useful project management tool, the Kanban board.

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Ken Au

May 30, 20232 min read

Dark advertisement

This edition would introduce a specific type of advertisement on social media, dark advertisement. Compared to normal post boosting, dark ad

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Ken Au

May 30, 20233 min read

Gantt Chart

In this edition, we would introduce a very famous and widely used project management tool, the Gantt Chart. Although Gantt Chart is being wi

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