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Ken Au
Dec 25, 20232 min read
Data-Driven Marketing vs. Non-Data-Driven Marketing: Which is the Best for Your Business?
Introduction: The rise of big data and increasing availability of tools and technologies have led to the emergence of data-driven...
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Ken Au
Jun 17, 20232 min read
How to discover suitable influencers and media for a new brand?
Learn how to search for suitable influencers and media to grow your brand and improve your marketing strategy.
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Ken Au
Jun 17, 20231 min read
The Advantages of Influencer Marketing
Discover the benefits of influencer marketing over traditional methods and improve your marketing performance.
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Ken Au
Jun 17, 20233 min read
What is being measured behind the digital marketing data
Learn to measure digital marketing success with insights into metrics like ROI, ROAS, and conversion rates. Avoid common pitfalls.
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Ken Au
Jun 17, 20232 min read
Myths about ROAS/ROI
Learn how to use ROI and ROAS as performance metrics in digital advertising, and avoid common traps that can harm your marketing campaign.
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Ken Au
Jun 17, 20232 min read
A Quick formula to write social media copy
Learn a quick formula for writing social media posts that engage with your audience and promote your brand.
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Ken Au
Jun 17, 20233 min read
Owned social media matrix
This informative blog post explores the concept of an owned social media matrix and why it's important for brands to have one. The article d
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