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Ken Au
Dec 25, 20232 min read
Data-Driven Marketing vs. Non-Data-Driven Marketing: Which is the Best for Your Business?
Introduction: The rise of big data and increasing availability of tools and technologies have led to the emergence of data-driven...
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Ken Au
Jun 28, 20232 min read
How should marketers treat Micro Conversion and Macro Conversion?
As marketers, our goal is to generate conversions that drive business growth. However, not all conversions are created equal. Some conversio
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