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Ken Au
Jun 28, 20232 min read
How should marketers treat Micro Conversion and Macro Conversion?
As marketers, our goal is to generate conversions that drive business growth. However, not all conversions are created equal. Some conversio
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Ken Au
Jun 17, 20233 min read
Arrangement of a marketing campaign
Learn how to establish and execute successful marketing campaigns and achieve your marketing goals.
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Ken Au
Jun 17, 20232 min read
Why you shouldn't use ROAS as the sole metric
Understand the limitations of ROAS as a sole metric in measuring marketing performance and how it can lead to non-optimal practices.
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Ken Au
Jun 17, 20233 min read
What is being measured behind the digital marketing data
Learn to measure digital marketing success with insights into metrics like ROI, ROAS, and conversion rates. Avoid common pitfalls.
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Ken Au
Jun 17, 20232 min read
Myths about ROAS/ROI
Learn how to use ROI and ROAS as performance metrics in digital advertising, and avoid common traps that can harm your marketing campaign.
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Ken Au
Mar 27, 20233 min read
Arrangement of a marketing campaign
A campaign is an important unit of marketing practice. Using campaigns, businesses could achieve their marketing goals. Businesses could...
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