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Ken Au
Jan 172 min read
Customer Personas: Your Secret to Budget-Friendly Marketing
Unlock the potential of personalized marketing—even on a tight budget. Customer personas are the key to connecting with your audience in a w
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Ken Au
Dec 25, 20232 min read
Data-Driven Marketing vs. Non-Data-Driven Marketing: Which is the Best for Your Business?
Introduction: The rise of big data and increasing availability of tools and technologies have led to the emergence of data-driven...
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Ken Au
Sep 17, 20232 min read
Mastering ROAS: A Story of Entrepreneurial Success
Learn from Adam's journey to improve your digital advertising game.
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Ken Au
Jul 19, 20232 min read
Knowing why your customers are not converting by using Customers Journey
Do you ever wonder why your website visitors aren't converting into paying customers? It's a common problem that many businesses face, but l
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Ken Au
Jun 28, 20232 min read
How should marketers treat Micro Conversion and Macro Conversion?
As marketers, our goal is to generate conversions that drive business growth. However, not all conversions are created equal. Some conversio
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Ken Au
Jun 17, 20232 min read
How to discover suitable influencers and media for a new brand?
Learn how to search for suitable influencers and media to grow your brand and improve your marketing strategy.
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Ken Au
Jun 17, 20231 min read
The Advantages of Influencer Marketing
Discover the benefits of influencer marketing over traditional methods and improve your marketing performance.
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Ken Au
Jun 17, 20232 min read
Owned, Earned, Paid media
Marketing activities are very closely related to media, or it should be said, media is an essential element for the success of any marketing
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Ken Au
Mar 27, 20233 min read
RACI Chart
Among any project, there is a very important thing before starting it, which is allocating the responsibilities on tasks. Without clearly...
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