top of page
Ken Au
Jan 172 min read
Customer Personas: Your Secret to Budget-Friendly Marketing
Unlock the potential of personalized marketing—even on a tight budget. Customer personas are the key to connecting with your audience in a w
2 views0 comments
Ken Au
Dec 25, 20232 min read
Data-Driven Marketing vs. Non-Data-Driven Marketing: Which is the Best for Your Business?
Introduction: The rise of big data and increasing availability of tools and technologies have led to the emergence of data-driven...
5 views0 comments
Ken Au
Jul 19, 20232 min read
Knowing why your customers are not converting by using Customers Journey
Do you ever wonder why your website visitors aren't converting into paying customers? It's a common problem that many businesses face, but l
7 views0 comments
Ken Au
Jun 17, 20233 min read
Arrangement of a marketing campaign
Learn how to establish and execute successful marketing campaigns and achieve your marketing goals.
6 views0 comments
Ken Au
Jun 17, 20233 min read
What is being measured behind the digital marketing data
Learn to measure digital marketing success with insights into metrics like ROI, ROAS, and conversion rates. Avoid common pitfalls.
2 views0 comments
Ken Au
Jun 17, 20232 min read
Myths about ROAS/ROI
Learn how to use ROI and ROAS as performance metrics in digital advertising, and avoid common traps that can harm your marketing campaign.
1 view0 comments
Ken Au
Mar 27, 20233 min read
Arrangement of a marketing campaign
A campaign is an important unit of marketing practice. Using campaigns, businesses could achieve their marketing goals. Businesses could...
5 views0 comments
bottom of page