#socialmediamarketing

Knowing why your customers are not converting by using Customers Journey

Ken Au

Jul 19, 20232 min read

Knowing why your customers are not converting by using Customers Journey

Do you ever wonder why your website visitors aren't converting into paying customers? It's a common problem that many businesses face, but l

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It is common to have difficulties in using metrics but there are ways to overcome it

Ken Au

Jun 17, 20232 min read

It is common to have difficulties in using metrics but there are ways to overcome it

Learn how to set up effective marketing metrics that are measurable, collectable, and understandable.

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Ken Au

Jun 17, 20233 min read

Arrangement of a marketing campaign

Learn how to establish and execute successful marketing campaigns and achieve your marketing goals.

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A Quick formula to write social media copy

Ken Au

Jun 17, 20232 min read

A Quick formula to write social media copy

Learn a quick formula for writing social media posts that engage with your audience and promote your brand.

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Ken Au

Jun 17, 20233 min read

Owned social media matrix

This informative blog post explores the concept of an owned social media matrix and why it's important for brands to have one. The article d

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How automation can be used over A/B test

Ken Au

Mar 27, 20232 min read

How automation can be used over A/B test

Automation changes the whole landscape of digital ads strategy. Just like traditional ads, how maximise the effectiveness of ads is...

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Ken Au

Mar 27, 20233 min read

Arrangement of a marketing campaign

A campaign is an important unit of marketing practice. Using campaigns, businesses could achieve their marketing goals. Businesses could...

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What strategy can improve my social media content?

Ken Au

Mar 27, 20233 min read

What strategy can improve my social media content?

What strategy can improve my social media content? Generating social media content is a very core part of digital marketing. In fact, out...

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Ken Au

Mar 27, 20233 min read

The use of the marketing funnel

Among the models that a marketer could and probably would use frequently, the marketing funnel(also known as the purchase funnel) should...

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Ken Au

Mar 27, 20234 min read

Project Charter

Early in the preparing stage of a project, the management, the project manager, the core team members, and important stakeholders should...

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How should I design my video advertisement?

Ken Au

Mar 27, 20233 min read

How should I design my video advertisement?

Videos ads have long been bothering marketers in their content generation plans. Due to the formats, video ads are usually more...

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Marketing perspective differences between journalists and influencers

Ken Au

Mar 27, 20233 min read

Marketing perspective differences between journalists and influencers

Journalists were key channels for people to know about the world around them for a very long time. However, since the rise of the...

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Ken Au

Mar 27, 20233 min read

Hum-Sing-Shout Marketing Strategy

For any marketer, especially those focused on digital marketing, maintaining an effective and sustainable digital post schedule, and a...

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Did you even face chaos on task allocation in a project? A quick-solving direction for that.

Ken Au

Mar 27, 20232 min read

Did you even face chaos on task allocation in a project? A quick-solving direction for that.

The best way is to PREVENT it. You need to well arrange the stuff before the project is started. And of course, you also need to respond...

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How to motivate your team? Via developing a sense of Ownership.

Ken Au

Mar 27, 20232 min read

How to motivate your team? Via developing a sense of Ownership.

Have you ever had a team that is low on morale? Motivating the team is an essential job of the project manager. And an essential method...

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Ken Au

Mar 27, 20233 min read

Step-by-Step: How to get earned news coverage for my products/brand?

Having positive news coverage, as known as earned media coverage most of the time, can give huge benefits to a brand or a business....

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How to notice fake/low-quality influencers?

Ken Au

Mar 27, 20232 min read

How to notice fake/low-quality influencers?

Influencer marketing has become an important part of marketing. There are a lot of advantages of its can complement the whole marketing...

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Ken Au

Mar 27, 20234 min read

Is Project Meeting really useful?

Project meeting has long been bothering project managers. With proper documentation of the project, regular project meetings easily...

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5 Practical Tips for New Digital Marketers

Ken Au

Mar 26, 20233 min read

5 Practical Tips for New Digital Marketers

Social media marketing sounds very straight forwards, especially if you just entered this industry and your tasks are only publishing...

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