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Ken Au
Mar 27, 20232 min read
How automation can be used over A/B test
Automation changes the whole landscape of digital ads strategy. Just like traditional ads, how maximise the effectiveness of ads is...
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Ken Au
Mar 27, 20233 min read
What strategy can improve my social media content?
What strategy can improve my social media content? Generating social media content is a very core part of digital marketing. In fact, out...
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Ken Au
Mar 27, 20233 min read
The use of the marketing funnel
Among the models that a marketer could and probably would use frequently, the marketing funnel(also known as the purchase funnel) should...
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Ken Au
Mar 27, 20233 min read
How should I design my video advertisement?
Videos ads have long been bothering marketers in their content generation plans. Due to the formats, video ads are usually more...
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Ken Au
Mar 27, 20233 min read
Marketing perspective differences between journalists and influencers
Journalists were key channels for people to know about the world around them for a very long time. However, since the rise of the...
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Ken Au
Mar 27, 20232 min read
How to notice fake/low-quality influencers?
Influencer marketing has become an important part of marketing. There are a lot of advantages of its can complement the whole marketing...
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Ken Au
Mar 27, 20234 min read
Is Project Meeting really useful?
Project meeting has long been bothering project managers. With proper documentation of the project, regular project meetings easily...
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