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Ken Au
Mar 27, 20232 min read
How automation can be used over A/B test
Automation changes the whole landscape of digital ads strategy. Just like traditional ads, how maximise the effectiveness of ads is...
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Ken Au
Mar 27, 20233 min read
What strategy can improve my social media content?
What strategy can improve my social media content? Generating social media content is a very core part of digital marketing. In fact, out...
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Ken Au
Mar 27, 20233 min read
The use of the marketing funnel
Among the models that a marketer could and probably would use frequently, the marketing funnel(also known as the purchase funnel) should...
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Ken Au
Mar 27, 20234 min read
Project Charter
Early in the preparing stage of a project, the management, the project manager, the core team members, and important stakeholders should...
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Ken Au
Mar 27, 20233 min read
How should I design my video advertisement?
Videos ads have long been bothering marketers in their content generation plans. Due to the formats, video ads are usually more...
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Ken Au
Mar 27, 20233 min read
Marketing perspective differences between journalists and influencers
Journalists were key channels for people to know about the world around them for a very long time. However, since the rise of the...
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Ken Au
Mar 27, 20233 min read
Hum-Sing-Shout Marketing Strategy
For any marketer, especially those focused on digital marketing, maintaining an effective and sustainable digital post schedule, and a...
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Ken Au
Mar 27, 20232 min read
Did you even face chaos on task allocation in a project? A quick-solving direction for that.
The best way is to PREVENT it. You need to well arrange the stuff before the project is started. And of course, you also need to respond...
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Ken Au
Mar 27, 20232 min read
How to motivate your team? Via developing a sense of Ownership.
Have you ever had a team that is low on morale? Motivating the team is an essential job of the project manager. And an essential method...
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Ken Au
Mar 27, 20233 min read
Step-by-Step: How to get earned news coverage for my products/brand?
Having positive news coverage, as known as earned media coverage most of the time, can give huge benefits to a brand or a business....
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Ken Au
Mar 27, 20232 min read
How to notice fake/low-quality influencers?
Influencer marketing has become an important part of marketing. There are a lot of advantages of its can complement the whole marketing...
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Ken Au
Mar 27, 20234 min read
Is Project Meeting really useful?
Project meeting has long been bothering project managers. With proper documentation of the project, regular project meetings easily...
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